We made it!

We made it!

I’m pleased to report that the ‘Four Routes in Four Days’ Mount Snowden Challenge was a huge success, and that, despite aching legs, we managed all four routes!

It was inspiring to take on Snowden alongside those who’ve lost loved ones to Mitochondrial Disease, and to see their determination to raise money for the life-saving work of the Lily Foundation.

Thank you to everyone who donated to the challenge; at the time of writing we’ve raised more than £25,000 – an incredible result!


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Dominic Goodale is CEO of the Dancor Group.

The day my luck nearly ran out

This month I’ll be climbing up a mountain. Four times in four days.

I’ll be putting my body through this in the name of charity; I’m doing the ‘Four Routes in Four Days’ challenge, climbing Mount Snowden four times, using four different routes, across four consecutive days to raise money for the Lily Foundation.

The Lily Foundation helps to fund research into mitochondrial disease, a currently incurable condition which affects cells’ ability to convert fuel into energy and leads to a whole range of physical and mental ailments, and in many cases, death. I’m taking on this challenge with a group of others, including Les Strong, Tony Gale and Jonathon Pearce, the charity’s chairman and uncle of Lily, their namesake.

I’m also doing this because I’m lucky that I can.

When I was 19 I had a serious car accident. I lost control of my car and it rolled, and then burst into flames leaving me with a broken neck, a broken back and a hangman’s fracture. I’d only just managed to work my way clear of the car when it exploded.

carAbove: My car after the accident

During my long recuperation I was told that out of 100 people who take injuries like mine, 95 won’t walk again. I approached my treatment with the mindset of a business builder: a positive mental attitude, refusal to give up until the job is done, and an absolute focus on the outcome rather than the difficulty of the moment. Although I believe my mindset played a large part in my recovery, the truth is that the big difference between the me that would be confined to a wheelchair and the me that’s going to climb up a mountain was a stroke of luck.

Whatever it was that looked favourably on me that day, the experience inspired me to push harder to achieve for myself, and to do as much good as I can. If the universe is going to look out for me, it would seem like a pretty poor thank you if I didn’t use my chance to help others.

That’s what I’ll be telling myself when I’m climbing that mountain, and that’s what’s going to get me to the top. Four times. In four days.

If you’d like to donate to the essential work of the Lily Foundation, you can sponsor me at https://www.justgiving.com/Dancor-Group, or you can find out more about the Lily Foundation and mitochondrial disease at http://www.thelilyfoundation.org.uk/.

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Dominic Goodale is CEO of the Dancor Group.

Encouraging verbal communication is like lubricating the cogs of business

“The single biggest problem in communication is the illusion that it has taken place.”

George Bernard Shaw


Question: Suitable processes and strong systems lead to good business, right? Common sense would tell us that having a process in place is preferable to not; but what makes a process into a cog that turns, instead of one that seizes up?

Answer: Positive verbal communication.


Good systems and processes are only good when they are adhered to, this comes through understanding of why we need them and what they do for a business; clear understanding starts with good communication.

As we all know, you can learn to pass an exam without actually learning to apply the knowledge, by cramming in the learning whilst not really understanding its application.

Real knowledge is built over time, often through asking stupid questions (which I love to see and do)… Ask a stupid question and be an idiot for 2 minutes; don’t ask and be an idiot for a lifetime!

For the teacher it can feel like spending an hour to save 5 minutes, but many people underestimate the pleasure, and the refocusing, which comes with teaching another. It is commonplace that the teacher learns more than the student; as Einstein said, “If you can’t explain it to a six year old, you don’t understand it yourself.”

Taking the time to pass on knowledge about a business is ultimately the art of growth. You cannot grow unless the people do, and in the long run you’ll get the time back ten-thousand-fold as those taught become the teachers, grow in stature, pass on their knowledge and so on. Verbal communication lies at the heart of that cycle.

If you imagine a business as a machine, then verbal communication is like pouring lubricant on the cogs.

As BT once said, “it’s good to talk”.


Dominic Goodale is CEO of the Dancor Group.